Yelp Progress Continues As Focus On SMB Ads, Request-A-Quote Lift Q1 Revenues
Yelp has been able to follow Facebook and Google's lead on "flexible" ad sales contracts, while CEO Jeremy Stoppelman expressed confidence of the local guide will be unaffected by GDPR issues.
By David Kaplan, May 11th
Seamless Parent Grubhub Buys Yelp’s Eat24 For Nearly $300 Million
Grubhub and Yelp agree to forge long-term alliance on food delivery, as the on-demand space faces consolidation.
By David Kaplan, Aug 3rd
Yelp’s Mobile Shift Shows Progress, But Local Advertisers Signal Skepticism
Mobile app use is up, so are the number of Yelp reviews, and even transaction revenue now appears meaningful. But it's not enough for investors.
By David Kaplan, May 10th
Yelp Acquires Turnstyle For $20 Million To Build Location-Marketing, Loyalty Platform
'Turnstyle helps connect businesses to consumers through free public wifi, and is an effective retention and loyalty program that helps businesses be more successful,' says Yelp CEO Jeremy Stoppelman.
By David Kaplan, Apr 4th
What Yelp’s Acquisition Of Nowait Means For Its Local Restaurant Partners
Local restaurants in many cases have a love/hate view of Yelp; the $40M purchase of Nowait could make the local guide more valued by restaurants.
By David Kaplan, Mar 1st
Yelp Revenue Jumps On National Performance Ads, Transactions
Yelp has had a ‘message a business’ function through its Request-A-Quote service for years. But with 4.5 million consumer inquiries during Q4, it’s becoming a significant revenue driver.
By David Kaplan, Feb 10th
As Yelp’s Mobile Rise Continues, Tools Like Request-A-Quote Get The Spotlight
The local guide's message to brands and consumers is that Yelp isn't just reviews; it's a place for driving transactions.
By David Kaplan, Nov 3rd
How Yelp Plans To Consolidate Mobile Gains And Reach $1 Billion In Revenue
A small investment in restaurant waitlist texting platform is one way. But Yelp's home services usage has grown by 50 percent, a sign that that local guide is diversifying its offerings.
By David Kaplan, Aug 10th
Yelp Completes Mobile Shift As App Usage Accounts For 70 Percent Of Views
The 10-year-old local info guide has surpassed 100 million reviews, while a University of Penn study touts Yelpers' impact on hospital quality.
By David Kaplan, May 5th
Yelp’s Q4 Shows Performance Progress As Local Ad Dollars Climb 35 Percent
The city guide is also making strides in mobile, as its app users visited more pages compared to those who access it on desktop.
By David Kaplan, Feb 8th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th