Proximity Marketing Pioneer Gimbal Acquired By The Mobile Majority
The anticipated consolidation of the location marketplace appears to be gaining momentum.
By David Kaplan, Dec 5th
Gimbal ‘Experiences’ Puts Control Of Geofences And Beacons Into One Platform
The proximity company's promise: quick, seamless integration of outdoor and indoor marketing — that doesn't require an engineering degree, says Gimbal's Jeff Russakow.
By David Kaplan, Aug 3rd
Gimbal Buys App-Experience Maker Phigital
The goal is to provide greater context to location data with branded images and rich media.
By David Kaplan, Oct 15th
The GeoMarketing Top 5 Countdown
Our top stories from the past week, from the sale of HERE to Target's beacon rollout — plus link picks from around the web.
By Lauryn Chamberlain, Aug 7th
As New CEO Settles In, Gimbal Continues To Expand Proximity Platform
A year after transitioning out of Qualcomm, Gimbal looks beyond beacons to connect consumers and places.
By David Kaplan, Aug 4th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th