Mindshare’s Jeff Malmad: How Voice Activation And AI Will Drive ‘Incidental Loyalty’
Depending on your brand’s category, roughly 30 percent of your sales will be from incidental loyalty, based on voice searches, and based on voice purchases, Malmad predicts.
By David Kaplan, Apr 16th
Stores That Use Location-Powered Ads See 74 Percent Lift In Foot Traffic…
... But that's not necessarily enough to spur the wider use of proximity marketing, says Mindshare.
By David Kaplan, Feb 4th
In A Mobile-First World, Smartphones And Smartwatches Are A Dynamic Duo
Buzz Lightyear to the rescue — on the smartwatch? IAB conference insights on mobile in the age of connectivity, from Disney World and beyond.
By Lauryn Chamberlain, Mar 30th
Mindshare Finds New ‘Life+’ For Wearables As Marketing Tool
Mindshare’s Jeff Malmad discusses the evolution of the media shop’s wearables unit, Life+.
By Nicole Spector, Mar 4th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th