Toyota’s Bill Fay: We’re In The Business Of Mobility As A Service
"For the auto industry, rapid disruption is the new norm," says Toyota SVP Bill Fay, who outlined a "small steps" approach to shared mobility and autonomous vehicles at the NY Auto Forum.
By David Kaplan, Apr 4th
Cox Automotive Voice-Activated App Nexi Connects Consumers To Car Dealers
"The Future is happening now, it’s just not evenly distributed," Cox Automotive SVP Amy Mills says. "So you have to watch everything, particularly the things that are just coming to market."
By David Kaplan, Apr 2nd
No, Ridehailing And Shared Mobility Aren’t Denting Desire For Car Ownership
It's all about "freedom and flexibility" of owning a personal vehicle to ride-hailing services, says NADA’s Jonathan Collegio.
By David Kaplan, Mar 28th
Nissan’s Tony Weeks On How Addressable TV Can Use Geo-Data
Addressable TV is increasingly ready for prime time by automotive companies, says Nissan Senior Media Manager Tony Weeks at JD Power’s AMR conference.
By David Kaplan, Nov 1st
Toyota’s Del Aguila: Brands Are In The Media Business
When Toyota wanted to develop an online community of Tacoma owners, targeted advertising was passed over for creating branded content, Ernesto Del Aguila told the audience at JD Power.
By David Kaplan, Oct 27th
How Auto Dealerships Remain Relevant In The Age Of Self-Driving Cars
Galpin Motors’ Beau Boeckmann says autonomous vehicles will, figuratively and literally, drive consumers to local car dealers.
By David Kaplan, Oct 26th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th