Your City Is A Store
"Visitor origination is the straw that stirs the drink," writes Arrivalist GM/CRO James Smith.
By James Smith, Sep 18th
Attribution Provider Arrivalist Brings In Location Ad Sales Vet James Smith As CRO
"I look forward to uncovering the advertising tactics that are most effectively driving transactions for marketers who have too often had to rely on proxy metrics and biased reporting," says Smith.
By David Kaplan, Dec 12th
Verve’s Executive Team Rebuild Continues, Kevin Arrix Named CRO
Since the spring, CEO Nada Stirratt has been ‘putting the band back together’ with trusted associates from her Viacom/MTV Networks days.
By David Kaplan, Oct 6th
Verve’s Acquisition Of Fosbury Puts Marketers In The Mobile Wallet
The first purchase of the Nada Stirratt era expands the company’s location ad position.
By David Kaplan, Jun 9th
Changing Of The Guard At Verve Meant To Balance ‘Premium’ Sales And Programmatic
For week number two, CEO Nada Stirratt is ushering in fast changes in marketing leadership, as CRO Smith exits and Videology’s Herman joins on biz dev.
By David Kaplan, Apr 30th
Location-Based Mobile Ad Spending Rose 90 Percent In Q4
Black Friday appears poised for similar gains in the role of geo-marketing, says Verve Mobile.
By David Kaplan, Dec 5th
Verve Deepens Indoor Targeting With Beacon Specialist Gimbal
The mobile ad tech company wants to complement its outside geo-fences with inside ad targeting.
By David Kaplan, Sep 2nd
IAB Geo-Targeting Guidelines Stress Fluency In The ‘Language Of Location’
Location data is the "holy grail" for marketers -- but they'll never find it if they don't know the right questions to ask.
By David Kaplan, Jul 1st
Verve Builds A Bigger Geo-Fence With iBeacon Tools
The mobile ad-targeter presents locals with a seamless solution for the creative development, targeting, and distributing of smartphone ads and offers.
By David Kaplan, May 14th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th