J. Walter Thompson
U.S. Consumers Use Voice-Activated Tech More Than The Rest Of The World
49 percent of U.S. consumers use their voice assistants on a weekly basis, compared with 31 percent of global respondents, according to a joint JWT, Mindshare, Innovation Group study.
By David Kaplan, Jun 29th
Over 50 Percent Of Millennials Are Using Voice Commands At Least Once A Month
At Cannes Lions, J. Walter Thompson's Elizabeth Cherian broke down the company's 'Speak Easy' voice report with Mindshare — and what brands need to know now.
By Lauryn Chamberlain, Jun 21st
For JP Morgan Chase’s Banking Customers, ‘Omnichannel’ Means ‘One Channel At A Time’
Chief Brand Officer Susan Canavari and Customer Analytics Head Sandra Nudelman discussed balancing online and offline, digital and physical at the 4A’s Data Summit.
By David Kaplan, Feb 10th
IoT 2016: Brands Move From Smart Experiments To Seamless Experiences
Everything from smartwatches to ‘smart fridges’ should to be able to preempt a user’s next move, says JWT’s Creative Innovation Director.
By Lauryn Chamberlain, Dec 14th
With Ad Blocking Up, Native Ads Primed To Expand
JWT’s Future 100 event looked ahead to project the biggest trends of 2016 in consumer culture, tech, and advertising.
By Lauryn Chamberlain, Dec 7th
Apple Watch Could Be Marketers’ Ultimate Online-To-Offline Bridge
The point-of-sale, out-of-home aspects are clear, but don’t expect to see any smart-watch ad networks on CEO Tim Cook's watch.
By David Kaplan, Mar 9th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th