What Are The Top 6 Reasons Places Use Beacons And Other Indoor Sensors?
Driving sales is the main primary driver behind indoor positioning serivices, followed by wayfinding, with building customer experience, brand awareness, and loyalty bringing up the rear, says an Indoor Atlas survey.
By David Kaplan, Oct 1st
GeoMarketing 101: What Is Indoor Positioning?
The two main practical applications of indoor positioning play off each other nicely: navigational assistance for the customer and analytics data for the business.
By Daniel Parisi, Mar 10th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th