iProspect Archives |

iProspect

Analysis iProspect CMO Belle Lenz: How Smaller Brands Can Develop A Voice Strategy It’s all about creating a “useful and personalized experience that isn’t only transactional, but also delivers a great user experience consumers can’t get from a simple search or engaging online,” says Lenz.

David Kaplan

By David Kaplan, Feb 22nd

Analysis iProspect: More Than Half Of All Paid Search Traffic Comes From Mobile The agency's report highlights the opportunities for local brick-and-mortar merchants at a time of increased pressure from online channels.

David Kaplan

By David Kaplan, Jan 30th

Analysis How Voice Search Will Alter The Last Digital Mile’s Purchase Path Instead of targeting the person, brands will have to start targeting personal digital assistants, says iProspect’s Steve Beatty.

David Kaplan

By David Kaplan, Nov 30th

News Sneakers For Two? Adidas Reservation App Takes Its Cue From OpenTable The athletic apparel marketer looks to build — and manage — demand for Kanye West branded shoe.

By Nicole Spector, Feb 4th

Featured News