iProspect CMO Belle Lenz: How Smaller Brands Can Develop A Voice Strategy
It’s all about creating a “useful and personalized experience that isn’t only transactional, but also delivers a great user experience consumers can’t get from a simple search or engaging online,” says Lenz.
By David Kaplan, Feb 22nd
iProspect: More Than Half Of All Paid Search Traffic Comes From Mobile
The agency's report highlights the opportunities for local brick-and-mortar merchants at a time of increased pressure from online channels.
By David Kaplan, Jan 30th
How Voice Search Will Alter The Last Digital Mile’s Purchase Path
Instead of targeting the person, brands will have to start targeting personal digital assistants, says iProspect’s Steve Beatty.
By David Kaplan, Nov 30th
Sneakers For Two? Adidas Reservation App Takes Its Cue From OpenTable
The athletic apparel marketer looks to build — and manage — demand for Kanye West branded shoe.
By Nicole Spector, Feb 4th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th