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Analysis Apple’s iOS 12 Allows Users To Greater Control Over Notifications — Here’s What It Means For Local Marketers While most of the new features were previewed in June, iOS 12 gets its full release the week of Sept. 17. And it could significantly alter which notifications are seen and which aren't. David Kaplan By David Kaplan, Sep 13th
Analysis Google Maps Now Lets iPhone-Owning Local Guides Post Videos — Here’s What It Means For Local Businesses Going "direct to SMB" has become a bigger priority for Google and this new feature is yet another step in that direction, says Local SEO Guide's Andrew Shotland.  David Kaplan By David Kaplan, Aug 24th
Analysis What Apple iOS 12 Means For Marketers — And Why Investing In Listings And AR May Be More Valuable Than Targeted Ads Apple's WWDC was about more than MeMojis, as "Siri Shortcuts" has implications for the future of SEO as voice activated assistants steer users' queries to "preferred answers."  David Kaplan By David Kaplan, Jun 8th
Analysis Apple’s Jennifer Bailey Retail Appeal: Business Chat Plus Apple Pay Equals Engagement Apple is still preparing to roll out Business Chat with retail partners like Lowe's as mobile is expected to be the largest e-commerce channel in 2021 in the U.S., Bailey told NRF Big Show attendees.  David Kaplan By David Kaplan, Jan 16th
Analysis Why Brands Still Need Bing As Apple Switches Siri And Spotlight Search To Google "If you're not focusing on ranking well on Bing, you lose traffic while exposing yourself to too much dependence on Google," says Yext's Duane Forrester. "That’s dangerous, as when Google shifts its algorithm, you could be crushed."  David Kaplan By David Kaplan, Sep 26th
Analysis Monterey Bay Aquarium Navigates ‘The Deep Indoors’ With iOS App With more than 35,000 animals and plants on display and over 2 million visitors annually, the Silicon Valley-area marine life center turned to Apple to map its 200 galleries and “enhance the experience.”  David Kaplan By David Kaplan, Aug 11th
Uncategorized GeoMinds: Happy Birthday, GPS It was 20 years ago today that location-based services were born.  Marc Prioleau By Marc Prioleau, Jul 17th
Uncategorized Apple Watch Could Be Marketers’ Ultimate Online-To-Offline Bridge The point-of-sale, out-of-home aspects are clear, but don’t expect to see any smart-watch ad networks on CEO Tim Cook's watch.  David Kaplan By David Kaplan, Mar 9th
Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th
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