Despite Deep Linking’s Rise, Search Is Still Set To Lose SMBs To Social Spending
App usage — coupled with greater outreach from Facebook, Pinterest, and Twitter — is driving local business marketing to native advertising formats.
By David Kaplan, Oct 12th
Google Search Expands Indexing To iOS 9 Apps With Deep Links
As the ‘proxy war’ between Google and Apple continues, the search giant strategizes to bring the web and mobile closer together.
By Lauryn Chamberlain, Oct 12th
Postmates’ iOS 9 Update Lets Users Reorder From Spotlight Search
The on-demand app is further simplifying the ‘uberfication of everything,’ enabling users to search a restaurant or an item on their iPhone for a seamless reorder.
By Lauryn Chamberlain, Oct 9th
Apple Buys Mapsense, As Digital Mapping Service Consolidation Heats Up
The two-year-old startup is the latest addition to the Apple Maps team, just in time for the IOS 9 integration.
By David Kaplan, Sep 16th
As Apple Officially Rolls Out iOS 9, Its Screens Look Better Inside And Out
Bridging the gap between mobile web and apps is one aspect of Apple’s updates, along with mapping services that keep getting better.
By David Kaplan, Sep 9th
The Mobile Web May ‘Suck’ For Advertisers And Users, But Apps Face Challenges Too
Still, the adoption of mobile deep linking to make apps more searchable seems like yet another reason to dismiss the mobile web.
By David Kaplan, Jul 26th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th