Google Parent Alphabet Leads $1 Billion Funding In Lyft
The global mobility on-demand market is expected to exceed $228 billion by 2022 as Lyft tries to seize the moment from rival Uber.
By David Kaplan, Oct 19th
HERE Maps Expanding Location Services In China
A trio of Asian investors — including Chinese location tech provider NavInfo, WeChat backer Tencent, and Singaporean banker GIC — are working with HERE have acquired a 10 percent stake in HERE as the mapping wars come to China.
By David Kaplan, Dec 27th
‘Doubling Down’ Its Investment, Uber’s Mapping Future Takes A Page From Google Maps’ Past
Saying existing maps aren't relevant enough to Uber's specific needs, the company is reportedly prepared to spend $500 million to make its own global mark on location technology.
By David Kaplan, Jul 31st
Why Verve Mobile Bought Roximity And Entered The Beacon Business
Location-based marketing isn't just about joining online and offline; it's about outdoors and indoors more than ever.
By David Kaplan, Jun 24th
Location As Hot Investment: Verve Completes $30 Million Financing
Amid a hiring spree, the mobile ad platform's debt financing package from Silicon Valley Bank will be used for acquisitions.
By David Kaplan, Jun 20th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th