Google Parent Alphabet Leads $1 Billion Funding In Lyft
The global mobility on-demand market is expected to exceed $228 billion by 2022 as Lyft tries to seize the moment from rival Uber.
By David Kaplan, Oct 19th
HERE Maps Expanding Location Services In China
A trio of Asian investors — including Chinese location tech provider NavInfo, WeChat backer Tencent, and Singaporean banker GIC — are working with HERE have acquired a 10 percent stake in HERE as the mapping wars come to China.
By David Kaplan, Dec 27th
‘Doubling Down’ Its Investment, Uber’s Mapping Future Takes A Page From Google Maps’ Past
Saying existing maps aren't relevant enough to Uber's specific needs, the company is reportedly prepared to spend $500 million to make its own global mark on location technology.
By David Kaplan, Jul 31st
Why Verve Mobile Bought Roximity And Entered The Beacon Business
Location-based marketing isn't just about joining online and offline; it's about outdoors and indoors more than ever.
By David Kaplan, Jun 24th
Location As Hot Investment: Verve Completes $30 Million Financing
Amid a hiring spree, the mobile ad platform's debt financing package from Silicon Valley Bank will be used for acquisitions.
By David Kaplan, Jun 20th
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Jun 15th
Snap Partners With Pandora On Song Sharing Integration
By Lauryn Chamberlain, Jun 14th
67 Percent Of Consumers Worldwide Have Live-Streamed Video
By Lauryn Chamberlain, Jun 13th