Local Ad Sales Help Lift Pandora Revenues By 30.5 Percent In Q2
The internet radio company faces competition in the quickly growing streaming space, but investing in building relationships with local businesses seems to have paid off.
By Lauryn Chamberlain, Jul 27th
eXelate To Manage Triton’s Listener Data Amid Cross-Channel Roll Out
The DMP is synthesizing audio audience data across devices for media buyers.
By David Kaplan, Jan 28th
Pandora Beefs Up Its Local Ad Sales Force
The streaming audio provider is building outs its ad sales army as it seeks to capture large portions of both the $1.1 billion online radio ad market and the $17 billion over-the-air radio ad space.
By David Kaplan, Jun 13th
Pandora Rocks Radio Ads for Local Auto Dealership
Pandora is increasingly betting that local advertisers are embracing internet radio as a ultra targeted, mobile-friendly medium.
By Nicole Spector, May 10th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th