Can Insights On Shopper Intent Improve Location Data?
Mobile analytics platform NinthDecimal and intent special Qualia aim to prove that it does.
By David Kaplan, Jul 26th
After Merger With BlueCava, Qualia Raises $5.5 Million In Funding
With a year of fruitful partnering behind them, the newly unified company is putting their newly acquired funding to work.
By Daniel Parisi, Feb 19th
Yelp’s Realization: Brand Ads Don’t Resonate With Intent-Driven Audiences Looking For SMBs
Closely’s Perry Evans applauds the local guide platform’s ad strategy shift, in choosing an AdWords-like model over ‘premium branding.’
By David Kaplan, Aug 2nd
Qualia Matches Customer Intent To Location
The marketing firm uses a holistic approach to data analysis to understand users' intent - and drive them into physical stores.
By Daniel Parisi, Jun 26th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th