Can Insights On Shopper Intent Improve Location Data?
Mobile analytics platform NinthDecimal and intent special Qualia aim to prove that it does.
By David Kaplan, Jul 26th
After Merger With BlueCava, Qualia Raises $5.5 Million In Funding
With a year of fruitful partnering behind them, the newly unified company is putting their newly acquired funding to work.
By Daniel Parisi, Feb 19th
Yelp’s Realization: Brand Ads Don’t Resonate With Intent-Driven Audiences Looking For SMBs
Closely’s Perry Evans applauds the local guide platform’s ad strategy shift, in choosing an AdWords-like model over ‘premium branding.’
By David Kaplan, Aug 2nd
Qualia Matches Customer Intent To Location
The marketing firm uses a holistic approach to data analysis to understand users' intent - and drive them into physical stores.
By Daniel Parisi, Jun 26th
'Conversational Commerce' Is On The Rise: Here's How Brands Can Win
By Lauryn Chamberlain, Jul 12th
How Brands And Agencies Can Better Sync Creativity, Data, And Location Intelligence
By David Kaplan, Jul 11th
PlaceIQ: Making Location Data The Essential 'Building Blocks' For Marketing Decisions
By Lauryn Chamberlain, Jul 11th