Amazon’s Dave Isbitski: With Voice-Enabled ‘Everything,’ Brands Must Get Back To Conversational Basics
Following a keynote at Yext's ONWARD conference, Isbitski discussed the mainstreaming of Alexa — and the next phase of the mass shift to voice for marketers.
By David Kaplan, Lauryn Chamberlain, Jan 2nd
How Brands Can Translate Their Identity To Voice Assistants
'In this intelligent transformation, what doesn't change is that marketers know their customers better than anyone else,' said Ed Doran, cofounder Cortana, Microsoft.
By Lauryn Chamberlain, Nov 2nd
10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from the 'post-mobile' world to why The Weather Company rebranded as IBM Watson Advertising.
By Lauryn Chamberlain, Sep 29th
How Smart Speakers Are Influencing Shopping Decisions — Now
"Smart Speakers allow for the same calls to action -- but now with an additional layer of targeting and interactivity," says Edison's Tom Webster as part of a two-part NPR study on audio activation.
By David Kaplan, Sep 29th
Amazon Alexa Goes Back To School With Arizona State University Dorm Program
The Amazon Alexa team is giving Echo Dots to the 1,600 residents of engineering tech dorm Tooker House.
By David Kaplan, Aug 22nd
What Do People Use Smart Speakers For?
Among over two dozen use cases, just 13 percent of smart speaker owners use their smart speakers to find a local business, according to an NPR survey.
By David Kaplan, Aug 7th
What Marketers Need To Know About The World Of ‘Connected Intelligence’
Algorithms and AI are transforming data in order to power intelligent search, intelligent agents, and more — effectively changing the game for brands as consumers discover information in new ways.
By Lauryn Chamberlain, Aug 3rd
Why A Third Of Retailers Continue To Shun AI And Voice-Activation
“If someone wants a human, they will obviously be disappointed by an AI bot/assistant,” says eMarketer principal analyst Victoria Petrock.
By David Kaplan, Aug 1st
How Patrón Used Alexa And Foursquare To Expand Online-To-Offline Marketing
Could Patrón Tequila create over 500,000 ‘bars’ in kitchens across the US? Adrian Parker aimed to find out.
By David Kaplan, Jul 31st
Will Voice-Activated Assistants Change Search Advertising?
Executives from Microsoft Bing, Google DoubleClick, SEMPO, Wordstream, and Yext discussed the future of search marketing and voice-activated assistants.
By David Kaplan, Jul 28th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th