How Consumers’ Use Of Voice Activation Is Evolving
“Voice-activated tools have become part of our daily lives and are bringing dramatic changes to consumer behavior,” says NPR CMO Meg Goldthwaite.
By David Kaplan, Jul 31st
‘Conversational Commerce’ Is On The Rise: Here’s How Brands Can Win
Of 806 million WeChat users in China, an estimated 31 percent have used the messaging platform to make a purchase. By embracing diverse chatbot applications, brands can take advantage.
By Lauryn Chamberlain, Jul 12th
1-800-Flowers Expects Mother’s Day Shopping To Be ‘On-The-Go’ This Year
"More than 50 percent of 1-800-Flowers.com customers are expected to use our mobile website and apps to shop with us for Mother’s Day," says Tom Hartnett, President, 1-800-Flowers.com.
By David Kaplan, May 7th
Geo 101: What Is Artificial Intelligence?
Forget about the robots of the future — here's what AI can do for marketers today.
By Lauryn Chamberlain, Apr 3rd
Accenture: Stand-Alone Digital Voice Assistants Are Taking Consumers Away From Smartphones
66% of consumers who own a stand-alone DVA use their smartphone for fewer activities, an Accenture survey says.
By David Kaplan, Feb 9th
For Valentine’s Day, 1-800-Flowers Enlists Alexa, Okay Google, And Facebook Chatbots To Play Cupid
The florist chain is using virtual assistants -- and an Apple Pay discount -- to go "beyond the wow," says Tom Hartnett, President, 1-800-Flowers Digital.
By David Kaplan, Feb 8th
1-800-Flowers CEO Chris McCann At NRF: Voice Is The UI Of The Future
And that voice activated future should be fully realized within 18 months, McCann said during a panel discussion at the NRF Big Show.
By David Kaplan, Jan 17th
The Top Three Trends From CES 2018
Voice is the new touch, the connected car is the new playground for OOH marketers, and more.
By Lauryn Chamberlain, Jan 16th
The Majority Of Amazon And Google Smart Speaker Owners Will Buy Another
And they'll stick with the same brand when they do.
By Lauryn Chamberlain, Jan 4th
Amazon’s Dave Isbitski: With Voice-Enabled ‘Everything,’ Brands Must Get Back To Conversational Basics
Following a keynote at Yext's ONWARD conference, Isbitski discussed the mainstreaming of Alexa — and the next phase of the mass shift to voice for marketers.
, Jan 2nd
How IBM Watson Took Center Court At The US Open
By David Kaplan, Sep 6th
Chevron And AdSport Update aFANity Loyalty Program With Addition Of Visa Rewards
By David Kaplan, Sep 6th
Harry & David Gift Giving Chain Repositions Brand From 'Holidays To Everydays'
By David Kaplan, Sep 5th