How Patrón Used Alexa And Foursquare To Expand Online-To-Offline Marketing
Could Patrón Tequila create over 500,000 ‘bars’ in kitchens across the US? Adrian Parker aimed to find out.
By David Kaplan, Jul 31st
Why Audio Is Having A Renaissance
Speaking and listening are the most deeply ingrained facets of human communication. At Innovation Congress, panelists discussed what that means for marketers looking to engage customers through auditory means.
, Jul 24th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th