How Brands And Agencies Can Better Sync Creativity, Data, And Location Intelligence
Veteran digital creative director Walter T. Geer III offers a checklist for those who are trying to get interactive advertising right.
By David Kaplan, Jul 11th
MRM//McCann CMO Marcy Quinn Samet: How Brands Can Balance Data Privacy And The Need For Personalization
'The old days of giving your information away simply to get a certain discount may not be working anymore,' Samet explained in a conversation at Cannes Lions.
By Lauryn Chamberlain, Jun 28th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th