IAB To Publishers: It’s Time To Understand Your Location Data
With geo-targed mobile ad dollars expected to rise 34 percent to $11.3 billion this year, the sell-side needs to step up, notes Factual's Vikas Gupta.
By David Kaplan, Feb 19th
Factual Enables Private Marketplace Deals With InMobi, Rubicon
In theory, giving publishers clearer controls over programmatic pricing means advertisers get better access to mobile consumers based on location.
By David Kaplan, Feb 8th
xAd Integrates With Rubicon To Expand Location-based Private Marketplaces
The agreement marks the first outside use of xAd’s bid requests and promises to open up more valuable mobile ad inventory at scale.
By David Kaplan, Apr 16th
Factual’s Tailored Locations Let Marketers Redefine Audience Segments
Advertisers no longer have to choose targets from a pre-determined selection of consumer profiles.
By David Kaplan, Feb 26th
Customers To Restaurants And Tech Companies: Please, Just Make Ordering Easier
By David Kaplan, Jul 13th
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Jul 13th
What Google Maps' Explore Feature Means For Local Search Marketing
By David Kaplan, Jul 12th