What Are The Top 6 Reasons Places Use Beacons And Other Indoor Sensors?
Driving sales is the main primary driver behind indoor positioning serivices, followed by wayfinding, with building customer experience, brand awareness, and loyalty bringing up the rear, says an Indoor Atlas survey.
By David Kaplan, Oct 1st
Half Of All Hospital Visitors Have One Thing In Common: They’re Lost
Connexient's Geoff Halstead says that indoor navigation can significantly reduce late appointments and raise patient satisfaction.
By David Kaplan, Jul 18th
GeoMarketing 101: What Is Indoor Positioning?
The two main practical applications of indoor positioning play off each other nicely: navigational assistance for the customer and analytics data for the business.
By Daniel Parisi, Mar 10th
The GeoMarketing Top 5 Countdown
This week had it all, from beacons in NOLA to indoor navigation in Poland. Take it in!
By Lauryn Chamberlain, Nov 6th
Indoorway Combines Indoor Navigation, Location Analytics
The Warsaw-based location tech company looks to help retailers deliver turn-by-turn navigation to shoppers — and then analyze their movements to improve targeting.
By Lauryn Chamberlain, Nov 3rd
Monterey Bay Aquarium Navigates ‘The Deep Indoors’ With iOS App
With more than 35,000 animals and plants on display and over 2 million visitors annually, the Silicon Valley-area marine life center turned to Apple to map its 200 galleries and “enhance the experience.”
By David Kaplan, Aug 11th
IndoorAtlas, Aisle411 Partner On Adding ‘Magnetism’ To In-Store Targeting
The two companies aspire to open up a new world of analytics to retailers, helping them improve the in-store shopping experience for consumers.
By Lauryn Chamberlain, Jun 10th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th