Apple Maps Adds Indoor Navigation, Stops Notifications While Driving
Apple Maps is first focused on shopping malls and airports, but location technology as a whole is the center of intelligent assistants like Siri — and perhaps bolsters new devices like Apple's Homepod.
By Lauryn Chamberlain, Jun 8th
Location Platform MPact Helps Brands Connect Wi-Fi And Beacon Signals With Eddystone Extension
With Eddystone compatibility, Zebra’s platform can reach new users — even if they don’t have Bluetooth turned on.
By Lauryn Chamberlain, Jun 7th
As Late Beacon Adopters, Healthcare And Travel Businesses Slowly Catch Up To Retail
Airports are demonstrating new use cases for location technology.
By Daniel Parisi, Mar 8th
IndoorAtlas, Aisle411 Partner On Adding ‘Magnetism’ To In-Store Targeting
The two companies aspire to open up a new world of analytics to retailers, helping them improve the in-store shopping experience for consumers.
By Lauryn Chamberlain, Jun 10th
The GeoMarketing Top 5 Countdown
A recap of GeoMarketing and WIWNY's Internet Week panel, Upward Mobility. Plus, our top stories this week!
By Lauryn Chamberlain, May 22nd
Move Over IoT, Aisle411 Is Set To Create The ‘Internet of Stores’
Aisle411 And InvenSense have begun tests to track mobile consumers’ real-rime retail movements for behavioral targeting and insights.
By David Kaplan, Apr 3rd
Easing The Pains Of The In-Store Search
Indoor location technology provider Point Inside offers retailers a digital cleanup in aisle 5 and beyond.
By Nicole Spector, Jan 20th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th