Placed Connects In-Store Attribution To Out-Of-Home
After creating a Cross Device Marketplace to measure mobile-to-desktop conversions, David Shim wants to show how digital billboards can lift retail foot traffic as well.
By David Kaplan, Feb 3rd
Retailers Should Prep For ‘Super Shoppers’ For Black Friday 2016
And ‘Christmas Creep’ may be happening now, judging by Placed’s store visit data.
By David Kaplan, Dec 4th
A Five-Mile Radius Is All It Takes For Effective Mobile Ads For Retail, CPG
Quick Serve Restaurant ads can be targeted as far as 10 miles away, says NinthDecimal.
By David Kaplan, Jun 8th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th