UberMedia Aims To Help Marketers Link Sales Data To Campaigns In Real-Time
With new tool Location Visit Optimization, “we’re linking campaigns to what matters most to marketers: retail store traffic,” says CMO Michael Hayes.
By Lauryn Chamberlain, Jul 22nd
Tapad Formalizes Partnership With Placed On In-Store Attribution
The two companies say their collaboration yielded a 74 percent lift in restaurant visits in one cross-screen campaign, while a CPG brand got a 24 percent gain in in-store traffic.
By David Kaplan, Apr 13th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th