How Location Data Providers Can Filter Out Bidstream ‘Noise’ For Quality Attribution
Hill Holliday’s media shop Trilia is adopting NinthDecimal’s offline attribution technology to track physical world ROI for cross-channel campaigns.
By David Kaplan, Sep 8th
For SMBs’ Tight Budgets, Location Data Analyzing Foot Traffic Should Pay For Itself
AreaMetrics’ Carey and Brandon Bennett have found that analyzing brick-and-mortar foot traffic data is key to understanding the in-store impact of every marketing dollar spent.
By Daniel Parisi, Mar 11th
NinthDecimal Teams With TiVo On In-Store Attribution For TV Ads
Location advertising is no longer the sole province of smartphones.
By David Kaplan, Oct 15th
RetailNext Buys Mobile Marketing Cloud Platform Pikato To Advance In-Store Analytics
Several months after raising $125 million, the shopper analytics company has done some shopping of its own.
By David Kaplan, Oct 13th
In-Store Conversions Were Up In May, But Sales Were Down
A new report by RetailNext highlights the trend of bigger purchases, but fewer buys, and points to a startling disparity between desired actions and actual transactions.
By Nicole Spector, Jun 8th
RetailNext Partners With Bespoke To Help Retailers Transition From Online To Offline
Six e-commerce apparel sellers hope to make the leap from experimental pop-up shop to permanent physical store.
By Nicole Spector, Jun 4th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th