76 Percent Of Consumers Prefer In-Store To Online For Their Holiday Shopping Needs
But 32 percent say they need better in-store customer service — meaning that retailers need to raise the bar on attentiveness and personalized experiences.
By Lauryn Chamberlain, Dec 18th
GeoMinds: Three Online Hacks That Can Create In-Store Conversions
There's no need to online vs. offline for brick-and-mortar businesses. Formstack's Chris Lucas shows how to avoid retail channel conflict.
Chris C. Lucas
, Aug 3rd
Closing The Knowledge Gap Between Customer And Sales Associate
RetailNext VP of Retail Consulting Shelley E. Kohan prescribes encouraging mobile use in-store to cure divide between customer and store.
By Daniel Parisi, Jun 21st
The GeoMarketing Top 5 Countdown
Most consumers expect in-store offers on their mobile devices. The problem is most retailers are struggling to meet that demand.
By David Kaplan, Apr 10th
Shazam Moves Beyond Music Discovery With ‘Retail Recognition’
The audio recognition app expands deeper into the physical world, allowing users to scan pasta sauce jars for recipes, Blu-Ray cases for movie soundtracks — and beyond.
By Lauryn Chamberlain, Mar 19th
NRF 2015: Making In-Store Experience Count
With 90% of retail purchases still taking place at physical locations, Alison Embrey Medina’s breakout session focused on how brick-and-mortars can optimize their offerings.
By Lauryn Chamberlain, Jan 14th
Must Have Black Friday Item: In-Store Apps?
Mobile shopping app platform GPShopper found that more than 10 percent of its client app usage occurred in-store.
By Nicole Spector, Dec 10th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th