Rewarded Video is On Fire: Why It’s Hot and How It’s Changing the In-App Conversation
Rewarded video drives engagement and conversions. Verve's Ari Brandt explains how.
By Ari Brandt, Aug 30th
Waze And Dunkin Donuts Draft The Patriots’ Gronkowski For GPS Advertising
Stephen Colbert and Neil Patrick Harris are the other celebs providing voiceovers for the Google-owned navigation app’s turn-by-turn directions.
By Daniel Parisi, Sep 1st
Plot Projects Brings Geo-Data To Swrve’s Mobile Platform
Personalized geo-targeting is the key to building experiences that engage mobile consumers, says Swrve.
By Daniel Parisi, Jul 22nd
HighFive: Wearables Are The ‘Mecca’ Of Location-Based Ads
The CEO and co-founder of mobile in-app software developer HighFive sees wearables opening doors for geo-targeting.
By Nicole Spector, Sep 22nd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th