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in-app advertising

Analysis Rewarded Video is On Fire: Why It’s Hot and How It’s Changing the In-App Conversation Rewarded video drives engagement and conversions. Verve's Ari Brandt explains how.

By Ari Brandt, Aug 30th

Campaigns Waze And Dunkin Donuts Draft The Patriots’ Gronkowski For GPS Advertising Stephen Colbert and Neil Patrick Harris are the other celebs providing voiceovers for the Google-owned navigation app’s turn-by-turn directions.

By Daniel Parisi, Sep 1st

News Plot Projects Brings Geo-Data To Swrve’s Mobile Platform Personalized geo-targeting is the key to building experiences that engage mobile consumers, says Swrve.

By Daniel Parisi, Jul 22nd

Uncategorized HighFive: Wearables Are The ‘Mecca’ Of Location-Based Ads The CEO and co-founder of mobile in-app software developer HighFive sees wearables opening doors for geo-targeting.

By Nicole Spector, Sep 22nd

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