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iHeartMedia
Analysis iHeartMedia And Jelli Tap Foursquare To Track Radio Ad Effectiveness “iHeartMedia continues to reach more Americans than Google, Facebook and TV and the advertising community can now be taking further advantage of the scale and effectiveness of broadcast radio to build a brand, and drive awareness, engagement and sales,” said iHeartMedia's Brian Kaminsky. David Kaplan By David Kaplan, Sep 26th
News As Audio Gets ‘Smarter,’ iHeartMedia Embraces Voice Activation, Chatbots, Wearables “Consumers are taking advantage of the ease and ubiquity of virtual assistants, smart speakers, set-top boxes and other connected devices, and in doing so, they’re proving that audio is an important part of their day-to-day life," says Darren Davis, president of iHeartRadio and iHeartMedia Networks Group  David Kaplan By David Kaplan, Jan 9th
News 10 Things You Need To Know About Online-To-Offline Marketing This Week All the location news this week, from how weather affects brick-and-mortar foot traffic to predictions for CES 2017.  Lauryn Chamberlain By Lauryn Chamberlain, Dec 23rd
CMOs CES 2017 Preview: iHeartMedia CMO Gayle Troberman On The Growing Power Of Audio From wireless headphones to the popularity of podcasts, 2016 has been the 'year of sound.' As this trend continues, here's what it means for marketers.  Lauryn Chamberlain By Lauryn Chamberlain, Dec 20th
Analysis At SxSW, McDonald’s Explores Personalization And Engagement Through Multiple Lenses Location data, virtual and augmented reality, messaging platforms, and mobile pay all come together from global to local for the iconic burger chain.  David Kaplan By David Kaplan, Mar 15th
Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th
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