There Isn’t One Kind Of Local Search; There Are Eight (Roughly)
Factor in the number of devices, the demography, the locations, and the number of consumer behaviors can get complicated. YP and IDC attempt to sort it out.
By David Kaplan, Jan 11th
YP: Most Local Consumers Look For National Products Outside A General Search Engine
Topic-specific sites/apps are winning in local, as users ‘zig-zag’ across multiple search options to find what they’re looking for, according to a report with IDC.
By David Kaplan, Sep 29th
With Nearly All Shoppers On Their Phones In-Store, Retailers Try To Bridge Digital/Physical ‘Experience’
The pieces are in place to help turn today’s mobile-savvy consumers into omnichannel customers.
By Daniel Parisi, Jul 28th
Mobile Ad Industry Maintains 80% Growth Rate, IDC Finds
As mobile ad spending almost doubled since last year, the digital ad industry may soon be a lot less computer-centric.
By Daniel Parisi, Jun 23rd
Square Starts To Find Its Footing With Email Marketing Tool
After cycling through a number of products as a mobile payments platform for offline retailers, the company’s marketing data offering may be the one that sticks.
By Nicole Spector, Apr 8th
Wearables’ Popularity Emerging Sooner Than Expected
And the Apple Watch is just the beginning, says IDC.
By Nicole Spector, Apr 2nd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th