More Consumers Are Staying Home On Black Friday, Ibotta Finds
Retailers should look to provide relevant deals and offers throughout the holiday season — not just around the ‘Super Bowl’ of shopping days.
By Lauryn Chamberlain, Nov 23rd
Ibotta Raises $40 Million, Leads Charge Of Unified Rewards Apps
Combined with the success of copycat apps, the fundraising suggests businesses and consumers alike are placing a high value on Ibotta’s services.
By Daniel Parisi, Oct 2nd
Qualia and Ibotta Walk The ‘Last Mile’ For Conversion Metrics
Ibotta’s end-to-end data is the ‘holy grail’ of sales attribution, says Qualia CEO Kathy Leake.
By Daniel Parisi, Aug 26th
Ibotta Unveils ‘Smarter’ Shopping List Tool
Millennials don’t clip coupons. But Ibotta bets that making it easier to organize digital deals will get them into stores.
By Daniel Parisi, Jul 30th
Ibotta’s ‘Any Brand’ Gives Grocery Shoppers More Than Milk Money
Participating grocers won’t have to update their software, as Ibotta’s cashback app promo extends to all shopping list items beyond the dairy product.
By Nicole Spector, May 12th
The Retail Salesperson Of The Future Is Right In Your Pocket
The smartphone personal assistant has already helped one Razorfish retail client. And voice dictation is just one way marketers are bridging the gap between online and offline.
By Nicole Spector, Mar 24th
Perrier Enters Local Nightlife Scene With Blippar’s Augmented Reality
“District Perrier” is an interactive fantasy space that is being brought to life in-store by Blippar.
By Nicole Spector, Mar 22nd
Still Relying On Mobile Pop-Ups? Ibotta’s Leach Cries ‘Stop!’
The mobile rewards platform’s CEO is taking aim at banners and other digital marketing tools that refuse to die.
By Nicole Spector, Mar 18th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th