IBM Watson Advertising
Analysis IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs To build awareness and ultimately drive in-store visits to their restaurants, Subway leveraged Watson Advertising’s newest targeting capability -- WEATHERfx Footfall with Watson David Kaplan By David Kaplan, Sep 26th
News Best Western Expands Use Of AI-Powered Interactive Advertising With Watson Ads With "Ask Watson," Best Western will engage travelers in AI-powered conversations about tips and tricks for leisure travelers on their upcoming destinations. David Kaplan By David Kaplan, Jun 29th
News Watson Advertising Promotes Jeremy Hlavacek Sales Head "Watson Advertising needs a fearless leader who will inspire sellers to think differently and find creative ways to secure new business, and I can think of no one who fits this description better than Jeremy Hlavacek," says CRO Carrie Seifer. " David Kaplan By David Kaplan, May 21st
Analysis What Does The Summer Weather Forecast Mean For Retail And Restaurant Businesses? "Based on Watson Advertising’s footfall studies around severe weather, we have seen an 80 percent increase in store traffic the day before a severe event, and a 20 percent increase in traffic for the 7 days following an event," says Adrienne Beck, VP/Head of Sales Strategy, Watson Advertising. David Kaplan By David Kaplan, May 14th
News IBM Watson Assistant Debuts With ‘Enterprise’ Ambitions Far Beyond Connected Home Watson Assistant can be embedded in any “thing” – a car, hotel room, retail store, conference room and more – offering consumers new levels of convenience as they live, work and travel, says IBM Watson's Kareem Yusuf. David Kaplan By David Kaplan, Mar 20th
Analysis Lawn Care Brand TruGreen Is Using IBM Watson Advertising’s AI To Plant Repeat Business "This test with Watson Ads is a perfect entry point for us to explore AI-powered marketing," says TruGreen CMO Kari Rajaniemi. David Kaplan By David Kaplan, Mar 7th
Analysis What Blockchain (Potentially) Means For Omnichannel Marketing Initially, CPG giant Unilever's decision to use IBM iX's Blockchain is about eliminating "discrepancies," says IBM iX's Babs Rangaiah. But the potential use cases for improved geotargeting may soon emerge. David Kaplan By David Kaplan, Feb 16th
Technology Jivox Taps IBM Watson Advertising’s WEATHERfx To Create Ads Based On Local Conditions "Since [weather] is very specific to the consumer's location, it will spur people to visit offline stores for purchases," says Jivox CEO Diaz Nesamoney. David Kaplan By David Kaplan, Jan 17th
CMOs Why The Weather Company Rebranded As IBM Watson Advertising "The world's most essential businesses are platforms," noted CMO Jordan Bitterman in an Advertising Week presentation, heralding the change and the "Era of Cognition." David Kaplan By David Kaplan, Sep 26th
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