IBM Watson Ads
Analysis IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs To build awareness and ultimately drive in-store visits to their restaurants, Subway leveraged Watson Advertising’s newest targeting capability -- WEATHERfx Footfall with Watson David Kaplan By David Kaplan, Sep 26th
News Watson Advertising Promotes Jeremy Hlavacek Sales Head "Watson Advertising needs a fearless leader who will inspire sellers to think differently and find creative ways to secure new business, and I can think of no one who fits this description better than Jeremy Hlavacek," says CRO Carrie Seifer. " David Kaplan By David Kaplan, May 21st
News IBM Watson Assistant Debuts With ‘Enterprise’ Ambitions Far Beyond Connected Home Watson Assistant can be embedded in any “thing” – a car, hotel room, retail store, conference room and more – offering consumers new levels of convenience as they live, work and travel, says IBM Watson's Kareem Yusuf. David Kaplan By David Kaplan, Mar 20th
Analysis Lawn Care Brand TruGreen Is Using IBM Watson Advertising’s AI To Plant Repeat Business "This test with Watson Ads is a perfect entry point for us to explore AI-powered marketing," says TruGreen CMO Kari Rajaniemi. David Kaplan By David Kaplan, Mar 7th
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