IBM Watson
Analysis IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs To build awareness and ultimately drive in-store visits to their restaurants, Subway leveraged Watson Advertising’s newest targeting capability -- WEATHERfx Footfall with Watson David Kaplan By David Kaplan, Sep 26th
Analysis How IBM Watson Took Center Court At The US Open "To ensure fans are keeping pace throughout the tournament, IBM’s AI technology will help fans follow matches and navigate their time on the US Open grounds. While we're seeing this type of technology come to life through tennis, these AI-powered solutions also are impacting many other industries," says IBM's Noah Syken. David Kaplan By David Kaplan, Sep 6th
News Best Western Expands Use Of AI-Powered Interactive Advertising With Watson Ads With "Ask Watson," Best Western will engage travelers in AI-powered conversations about tips and tricks for leisure travelers on their upcoming destinations. David Kaplan By David Kaplan, Jun 29th
News Watson Advertising Promotes Jeremy Hlavacek Sales Head "Watson Advertising needs a fearless leader who will inspire sellers to think differently and find creative ways to secure new business, and I can think of no one who fits this description better than Jeremy Hlavacek," says CRO Carrie Seifer. " David Kaplan By David Kaplan, May 21st
News IBM Watson Assistant Debuts With ‘Enterprise’ Ambitions Far Beyond Connected Home Watson Assistant can be embedded in any “thing” – a car, hotel room, retail store, conference room and more – offering consumers new levels of convenience as they live, work and travel, says IBM Watson's Kareem Yusuf. David Kaplan By David Kaplan, Mar 20th
News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web this week, from how privacy concerns around IoT to what marketers need to know about Vero. Lauryn Chamberlain By Lauryn Chamberlain, Mar 9th
News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories this week, from Valentine's stats marketers need to know to why H&R Block is allying with IBM Watson. Lauryn Chamberlain By Lauryn Chamberlain, Feb 16th
Analysis H&R Block’s Tax Prep: Allying With IBM Watson, Walmart, And Exploring Voice Search With over 10,000 branded tax prep locations to manage, H&R Block executives have a "long-form" omnichannel plan to connect with taxpayers. David Kaplan By David Kaplan, Feb 15th
Analysis For Valentine’s Day, 1-800-Flowers Enlists Alexa, Okay Google, And Facebook Chatbots To Play Cupid The florist chain is using virtual assistants -- and an Apple Pay discount -- to go "beyond the wow," says Tom Hartnett, President, 1-800-Flowers Digital. David Kaplan By David Kaplan, Feb 8th
Analysis 1-800-Flowers CEO Chris McCann At NRF: Voice Is The UI Of The Future And that voice activated future should be fully realized within 18 months, McCann said during a panel discussion at the NRF Big Show. David Kaplan By David Kaplan, Jan 17th
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Featured News
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IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th