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Technology For SMBs’ Tight Budgets, Location Data Analyzing Foot Traffic Should Pay For Itself AreaMetrics’ Carey and Brandon Bennett have found that analyzing brick-and-mortar foot traffic data is key to understanding the in-store impact of every marketing dollar spent. Daniel Parisi By Daniel Parisi, Mar 11th
Retail Retailers: Don’t Throw Away Those Beacons Just Yet Retailers need to take a breath and identify actual in-store customer (and business) pain points and take the time to explore how beacons can help solve them, writes Aruba's Julia Farina.  Julia Farina By Julia Farina, Jan 15th
News Kontakt.io Vows Its Latest Beacons Are Resistant To All Types Of Data Breaches Connected devices are always vulnerable to having their data hijacked in mid-communication. Kontakt.io believes it has the protection proximity marketers need.  Daniel Parisi By Daniel Parisi, Sep 16th
News Swrve Vies To Become Brands’ Guide To Apple Watch Push Notifications Retailers’ exploration of the omnichannel potential of the quick messages to wearables is just beginning.  Nicole Spector By Nicole Spector, Apr 28th
Uncategorized Verve Builds A Bigger Geo-Fence With iBeacon Tools The mobile ad-targeter presents locals with a seamless solution for the creative development, targeting, and distributing of smartphone ads and offers.  David Kaplan By David Kaplan, May 14th
Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th
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