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Technology For SMBs’ Tight Budgets, Location Data Analyzing Foot Traffic Should Pay For Itself AreaMetrics’ Carey and Brandon Bennett have found that analyzing brick-and-mortar foot traffic data is key to understanding the in-store impact of every marketing dollar spent.

By Daniel Parisi, Mar 11th

Retail Retailers: Don’t Throw Away Those Beacons Just Yet Retailers need to take a breath and identify actual in-store customer (and business) pain points and take the time to explore how beacons can help solve them, writes Aruba's Julia Farina.

By Julia Farina, Jan 15th

News Kontakt.io Vows Its Latest Beacons Are Resistant To All Types Of Data Breaches Connected devices are always vulnerable to having their data hijacked in mid-communication. Kontakt.io believes it has the protection proximity marketers need.

By Daniel Parisi, Sep 16th

News Swrve Vies To Become Brands’ Guide To Apple Watch Push Notifications Retailers’ exploration of the omnichannel potential of the quick messages to wearables is just beginning.

By Nicole Spector, Apr 28th

Uncategorized Verve Builds A Bigger Geo-Fence With iBeacon Tools The mobile ad-targeter presents locals with a seamless solution for the creative development, targeting, and distributing of smartphone ads and offers.

David Kaplan

By David Kaplan, May 14th

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