For SMBs’ Tight Budgets, Location Data Analyzing Foot Traffic Should Pay For Itself
AreaMetrics’ Carey and Brandon Bennett have found that analyzing brick-and-mortar foot traffic data is key to understanding the in-store impact of every marketing dollar spent.
By Daniel Parisi, Mar 11th
Retailers: Don’t Throw Away Those Beacons Just Yet
Retailers need to take a breath and identify actual in-store customer (and business) pain points and take the time to explore how beacons can help solve them, writes Aruba's Julia Farina.
, Jan 15th
Kontakt.io Vows Its Latest Beacons Are Resistant To All Types Of Data Breaches
Connected devices are always vulnerable to having their data hijacked in mid-communication. Kontakt.io believes it has the protection proximity marketers need.
By Daniel Parisi, Sep 16th
Swrve Vies To Become Brands’ Guide To Apple Watch Push Notifications
Retailers’ exploration of the omnichannel potential of the quick messages to wearables is just beginning.
By Nicole Spector, Apr 28th
Verve Builds A Bigger Geo-Fence With iBeacon Tools
The mobile ad-targeter presents locals with a seamless solution for the creative development, targeting, and distributing of smartphone ads and offers.
By David Kaplan, May 14th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th