GeoMinds: Is Google’s Eddystone The Donald Trump Of The Beaconsystem?
No, this isn't about beacons in The White House. Rather, Google's system has proximity observers salivating like late night comics over an over-the-top presidential hopeful.
By Stephen Statler, Jul 20th
Google’s Eddystone Is Certain To Boost Beacon Adoption
Proximity platforms like Kontakt.io expects the search giant’s entry into beacons to swiftly expand opportunities for retailers globally.
By David Kaplan, Jul 15th
Can Facebook Bring Beacons To The Mainstream?
Apple laid the groundwork for these indoor positioning devices, but the social network may be the ultimate popularizer.
By David Kaplan, Jan 30th
Macy’s Preps Beacon Spree With Shopkick
The department store chain will activate more than 4,000 shopBeacon devices in all its 850 U.S stores.
By Nicole Spector, Sep 15th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th