Beacon Roundup: What Percentage Of Americans Leave Bluetooth On, Anyway?
Answering our readers’ beacon questions — and breaking down the Physical Web.
By Lauryn Chamberlain, Jul 20th
10 Things You Need To Know About Online-To-Offline Marketing This Week
All of the week's location news, from them mainstream emergence of Uber Offers to how MINI USA bridges virtual and actual reality.
By Lauryn Chamberlain, May 6th
GeoMarketing 101: What’s The Difference Between Eddystone And iBeacon?
As major brands from Macy’s to Rite Aid deploy beacons, retailers are probing the relative benefits of both Apple and Google’s technologies.
By Lauryn Chamberlain, May 3rd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th