IAB Mobile Location Data Working Group
IAB To Publishers: It’s Time To Understand Your Location Data
With geo-targed mobile ad dollars expected to rise 34 percent to $11.3 billion this year, the sell-side needs to step up, notes Factual's Vikas Gupta.
By David Kaplan, Feb 19th
The Fall Agenda: IAB Location Data Group’s Taking A Closer Look At Attribution
The perennial issue of geo-data quality standards is the other hot topic going into 2016, says the IAB’s Joe Laszlo.
By David Kaplan, Aug 31st
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th