IAB Mobile Location Data Working Group Archives |

IAB Mobile Location Data Working Group

News IAB To Publishers: It’s Time To Understand Your Location Data With geo-targed mobile ad dollars expected to rise 34 percent to $11.3 billion this year, the sell-side needs to step up, notes Factual's Vikas Gupta.

David Kaplan

By David Kaplan, Feb 19th

Analysis The Fall Agenda: IAB Location Data Group’s Taking A Closer Look At Attribution The perennial issue of geo-data quality standards is the other hot topic going into 2016, says the IAB’s Joe Laszlo.

David Kaplan

By David Kaplan, Aug 31st

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