Google Begins Hyperlocal User-Gen News Pilot
Google Bulletin is a billed as a "lightweight app" that invites anyone to "be the voice of your community."
By David Kaplan, Jan 26th
Pandora Picks Ad Tech Vet Eric Picard To Run Ad Product Management
Among other things, the former MediaMath executive will be looking to expand Pandora's hyperlocal ad targeting.
By David Kaplan, Dec 21st
Locating Starbucks’ Cult Of Pumpkin Spice Latte
It may look like everyone you know loudly bemoans the return of the fall-flavored beverage, but Starbucks' share of the national QSR market jumped when PSL was released earlier this month. Sense360 has the numbers.
By David Kaplan, Sep 20th
Geo-Data And Hyperlocal Targeting Viewed As Essential Programmatic Ad Tools
Demand-Side Platform MediaMath is fully embedding Factual's Geopulse Proximity into its TerminalOne Marketing Operating System
By David Kaplan, Aug 3rd
New Directions for The New Hyperlocal: Mobile, Big Data Opens Up The Doors
It's not 'Hyperlocal 2.0,' but the space is evolving thanks to the increased importance of mobile audiences, says Local Onliner's Peter Krasilovsky.
, Jul 12th
10 Things You Need To Know About Online-To-Offline Marketing This Week
All of the week's location news, from Yext's 'Location Lounge' to Verve Mobile's big buy.
By Lauryn Chamberlain, Jul 1st
We Found A Hole In Your Hyperlocal Marketing Strategy
Hyperlocal data isn't just about targeting the mobile device, writes LocalWave's Angela Potts.
, Jun 27th
Amid Flurry Of On-Demand Activity, Via Takes A Location-Based Approach
In a hyperlocal Easter promotion, riders who discover a “secret spot” can ride to or from the location for free.
By Lauryn Chamberlain, Mar 29th
For Sensors Focused On Local Commerce And Loyalty, Privacy, Battery Life, And Location Accuracy Are The Top Concerns
Former Thinknear head Eli Portnoy’s company Sense360 is working to balance three needs that are often in conflict.
By David Kaplan, Jan 4th
Offline Search Engine Findyr Aims To Be The Postmates Of Hyperlocal Data
The technology platform fulfills businesses’ data requests on-demand — and it’s striking a series of analytics partnerships in a bid to deliver better location insights.
By Lauryn Chamberlain, Nov 23rd
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Jun 15th
Snap Partners With Pandora On Song Sharing Integration
By Lauryn Chamberlain, Jun 14th
67 Percent Of Consumers Worldwide Have Live-Streamed Video
By Lauryn Chamberlain, Jun 13th