Stores Are Not Dead — But Location Matters More Than Size
Retail giants have been having a tough time. But as Trimfit CEO Ryan Craver notes, a physical place is a necessity if your business is going to make money. Plus, even Amazon isn’t perfect.
By David Kaplan, Lauryn Chamberlain, Jun 14th
Lord & Taylor Rolls Out Beacons To All Its Stores
Following a successful test trial of Swirl’s beacons, the department store chain is bringing the technology to all 50 of its locations.
By Nicole Spector, Nov 19th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th