Analysis Personalization vs. Privacy: How Marriott can leverage loyalty data to maximize its partnership with Amazon’s Alexa to improve the hospitality experience Consumers are becoming ever more expectant of a seamless yet connected journey, and the travel landscape is evolving to reflect this, blurring the line between traditional travel and modern technology, writes Collinson's Phil Seward.
News What Amazon’s ‘Alexa For Hospitality’ Means For Hotels, Guests, And Marketers “Marriott has a long track record of innovating for our guests, and we’re thrilled to be among the first to offer Alexa for Hospitality,” said Jennifer Hsieh, VP for Customer Experience Innovation at Marriott International, Alexa For Hospitality's launch partner.
Analysis What Does The Summer Weather Forecast Mean For Retail And Restaurant Businesses? "Based on Watson Advertising’s footfall studies around severe weather, we have seen an 80 percent increase in store traffic the day before a severe event, and a 20 percent increase in traffic for the 7 days following an event," says Adrienne Beck, VP/Head of Sales Strategy, Watson Advertising.
Analysis How Marriott Is Working With Salesforce To Get Complete, Cross-Channel ‘Recognition’ Of Its Guests “Marriott’s vision is to be the world’s favorite travel company. The best way to reach that goal is to employ a best-in-breed, global customer recognition platform that connects our guests at every possible touchpoint to our team of expert hospitality professionals who strive to delight our guests every stay,” says Brian King, Global Digital & Sales Officer at Marriott International.
Analysis What Neustar’s Partnership With TripAdvisor Travel Ad Network SmarterTravel Means For Brands "Our partnership gives brands of any type (travel/hospitality specific and non-endemic advertisers, such as automotive, luxury, fashion or lifestyle) the opportunity to reach in-market travelers across the entire funnel from inspiration to booking," says Neustar VP Kristin Rosmorduc.
Analysis How Targeted Hotel ‘Weekend Getaway’ Placements Out-Performed Search Ads “By proactively utilizing Placed Attribution as a feature in their optimization strategy, GumGum was able to drive 148K guests to the advertiser’s properties at rates that exceeded industry benchmarks,” said Placed CEO David Shim.