How Placed Wants To Do For Location Data What Zillow Has Done For Real Estate Info
Placed has been making its location analytics platform, Placed Insights, available to the public at no cost since the start of the year, says CEO David Shim. Here's why.
By David Kaplan, Mar 1st
Placed Connects In-Store Attribution To Out-Of-Home
After creating a Cross Device Marketplace to measure mobile-to-desktop conversions, David Shim wants to show how digital billboards can lift retail foot traffic as well.
By David Kaplan, Feb 3rd
Opera Mediaworks, Nielsen Catalina Employ Offline CPG Purchase Data To Target Mobile Video Ads
Mars, TruMoo, and Horizon Media have signed up for the attribution modeling effort.
By David Kaplan, Jan 12th
Placed Adds In-Store Attribution Extension, Promising ‘Complete’ Online-To-Offline ROI
Location marketplace xAd is Placed Revenue's official launch partner.
By David Kaplan, Jul 29th
Major Media Buyers Endorse Placed As Main Metric For In-Store Traffic
The Seattle company is “one step closer” to claiming it’s the ad industry’s “single currency” for location analytics.
By Nicole Spector, Feb 11th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th