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Analysis Adobe Advertising Cloud Teams With TuneIn To Prove Targeted Audio Ads Via Smart Speakers Is Scalable Why aim audio ads at smart speakers now? "Almost 80 percent of audio is consumed in places that visual media can’t reach users,” says Adobe Advertising Cloud’s Siddhant Bhatia. David Kaplan By David Kaplan, Jul 2nd
Analysis Smart Speaker Penetration Reaches 20 Percent With 18.7 million US Connected Homes That’s more than a 50 percent increase in just three months, says comScore Senior Director Susan Engleson. David Kaplan By David Kaplan, Apr 11th
Analysis Accenture: Stand-Alone Digital Voice Assistants Are Taking Consumers Away From Smartphones 66% of consumers who own a stand-alone DVA use their smartphone for fewer activities, an Accenture survey says. David Kaplan By David Kaplan, Feb 9th
Analysis How Smart Speakers Are Influencing Shopping Decisions — Now "Smart Speakers allow for the same calls to action -- but now with an additional layer of targeting and interactivity," says Edison's Tom Webster as part of a two-part NPR study on audio activation. David Kaplan By David Kaplan, Sep 29th
Analysis Is Node The Future Of Search? Former Googler Falon Fatemi bills her startup, Node, as a source of "people-based intelligence" that can "accelerate serendipity" by surfacing previously undiscovered online links between businesses. David Kaplan By David Kaplan, Sep 14th
Analysis Nearly One-Third Of US Online Population Will Use Voice Assistants By 2019 At the moment, 20 percent of Google search queries -- and 25 percent of Bing queries -- are made via voice-activated assistants, says eMarketer. David Kaplan By David Kaplan, Sep 1st
Analysis Nearly Half Of Online Consumers Are Interested In Using Connected Home Devices "Just like mobile devices have replaced a lot of desktop/laptop devices, I anticipate the voice-activated devices will similarly reduce use of the desktop/laptop devices," says Magid Advisors' Mike Vorhaus. David Kaplan By David Kaplan, Aug 31st
Analysis Age Of Connected Intelligence: Will People Pay For Fin’s Voice-Activated Assistant? Whether or not Fin's subscription-based digital assistant is viable, the concept could have an impact on local SEO. David Kaplan By David Kaplan, Aug 21st
Analysis What The TV Remote Says About The Role Of Voice-Activation In Consumers’ Lives New platforms fundamentally change the game, says ViralGains CEO Tod Loofbourrow. David Kaplan By David Kaplan, Aug 16th
Analysis How Voice-Activation Is Becoming The New ‘Touch’ When the iPhone debuted 10 years ago, the touchscreen changed the way consumers use tech. Now, Pandora's Keri Degroote says, voice is poised to do the same. David Kaplan By David Kaplan, Aug 14th
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Featured News
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