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Homepod

Analysis Global Smart Speaker Sales Hit 11.7 Million Earlier This Year — But What About Voice Activation Usage? The Google Home Mini and Amazon Echo Dot accounted for a combined 38 percent of global shipments in Q2 as Apple's HomePod continued to lag, says Strategy Analytics.

David Kaplan

By David Kaplan, Sep 20th

Analysis Apple’s iOS 12 Allows Users To Greater Control Over Notifications — Here’s What It Means For Local Marketers While most of the new features were previewed in June, iOS 12 gets its full release the week of Sept. 17. And it could significantly alter which notifications are seen and which aren't.

David Kaplan

By David Kaplan, Sep 13th

Analysis How Consumers’ Use Of Voice Activation Is Evolving “Voice-activated tools have become part of our daily lives and are bringing dramatic changes to consumer behavior,” says NPR CMO Meg Goldthwaite.

David Kaplan

By David Kaplan, Jul 31st

Analysis Adobe Advertising Cloud Teams With TuneIn To Prove Targeted Audio Ads Via Smart Speakers Is Scalable Why aim audio ads at smart speakers now? "Almost 80 percent of audio is consumed in places that visual media can’t reach users,” says Adobe Advertising Cloud’s Siddhant Bhatia.

David Kaplan

By David Kaplan, Jul 2nd

Analysis Smart Speaker Penetration Reaches 20 Percent With 18.7 million US Connected Homes That’s more than a 50 percent increase in just three months, says comScore Senior Director Susan Engleson.

David Kaplan

By David Kaplan, Apr 11th

Analysis Accenture: Stand-Alone Digital Voice Assistants Are Taking Consumers Away From Smartphones 66% of consumers who own a stand-alone DVA use their smartphone for fewer activities, an Accenture survey says.

David Kaplan

By David Kaplan, Feb 9th

Analysis How Smart Speakers Are Influencing Shopping Decisions — Now "Smart Speakers allow for the same calls to action -- but now with an additional layer of targeting and interactivity," says Edison's Tom Webster as part of a two-part NPR study on audio activation.

David Kaplan

By David Kaplan, Sep 29th

Analysis Is Node The Future Of Search? Former Googler Falon Fatemi bills her startup, Node, as a source of "people-based intelligence" that can "accelerate serendipity" by surfacing previously undiscovered online links between businesses.

David Kaplan

By David Kaplan, Sep 14th

Analysis Nearly One-Third Of US Online Population Will Use Voice Assistants By 2019 At the moment, 20 percent of Google search queries -- and 25 percent of Bing queries -- are made via voice-activated assistants, says eMarketer.

David Kaplan

By David Kaplan, Sep 1st

Analysis Nearly Half Of Online Consumers Are Interested In Using Connected Home Devices "Just like mobile devices have replaced a lot of desktop/laptop devices, I anticipate the voice-activated devices will similarly reduce use of the desktop/laptop devices," says Magid Advisors' Mike Vorhaus.

David Kaplan

By David Kaplan, Aug 31st

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