Adobe Advertising Cloud Teams With TuneIn To Prove Targeted Audio Ads Via Smart Speakers Is Scalable
Why aim audio ads at smart speakers now? "Almost 80 percent of audio is consumed in places that visual media can’t reach users,” says Adobe Advertising Cloud’s Siddhant Bhatia.
By David Kaplan, Jul 2nd
Smart Speaker Penetration Reaches 20 Percent With 18.7 million US Connected Homes
That’s more than a 50 percent increase in just three months, says comScore Senior Director Susan Engleson.
By David Kaplan, Apr 11th
Accenture: Stand-Alone Digital Voice Assistants Are Taking Consumers Away From Smartphones
66% of consumers who own a stand-alone DVA use their smartphone for fewer activities, an Accenture survey says.
By David Kaplan, Feb 9th
How Smart Speakers Are Influencing Shopping Decisions — Now
"Smart Speakers allow for the same calls to action -- but now with an additional layer of targeting and interactivity," says Edison's Tom Webster as part of a two-part NPR study on audio activation.
By David Kaplan, Sep 29th
Is Node The Future Of Search?
Former Googler Falon Fatemi bills her startup, Node, as a source of "people-based intelligence" that can "accelerate serendipity" by surfacing previously undiscovered online links between businesses.
By David Kaplan, Sep 14th
Nearly One-Third Of US Online Population Will Use Voice Assistants By 2019
At the moment, 20 percent of Google search queries -- and 25 percent of Bing queries -- are made via voice-activated assistants, says eMarketer.
By David Kaplan, Sep 1st
Nearly Half Of Online Consumers Are Interested In Using Connected Home Devices
"Just like mobile devices have replaced a lot of desktop/laptop devices, I anticipate the voice-activated devices will similarly reduce use of the desktop/laptop devices," says Magid Advisors' Mike Vorhaus.
By David Kaplan, Aug 31st
Age Of Connected Intelligence: Will People Pay For Fin’s Voice-Activated Assistant?
Whether or not Fin's subscription-based digital assistant is viable, the concept could have an impact on local SEO.
By David Kaplan, Aug 21st
What The TV Remote Says About The Role Of Voice-Activation In Consumers’ Lives
New platforms fundamentally change the game, says ViralGains CEO Tod Loofbourrow.
By David Kaplan, Aug 16th
How Voice-Activation Is Becoming The New ‘Touch’
When the iPhone debuted 10 years ago, the touchscreen changed the way consumers use tech. Now, Pandora's Keri Degroote says, voice is poised to do the same.
By David Kaplan, Aug 14th
Customers To Restaurants And Tech Companies: Please, Just Make Ordering Easier
By David Kaplan, Jul 13th
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Jul 13th
What Google Maps' Explore Feature Means For Local Search Marketing
By David Kaplan, Jul 12th