Planning To Shop Thanksgiving Weekend? 137 Million Other Consumers Will Join You
Black Friday is still shaping up as the busiest day of the post-Thanksgiving period, says the NRF.
By David Kaplan, Nov 21st
A Glass 3.5 Percent Full? Black Friday Foot-traffic Declines Expected To Stabilize
Foursquare locates areas of 'softness and success' as the 2016 holiday shopping season kicks off next week.
By David Kaplan, Nov 17th
More Consumers Plan To Shop In Department Stores Than Online This Holiday, Says NRF
Physical businesses can capture a significant percentage of this year's $935-per-person spend by attuning to shoppers' mobile desires — both in and out of stores.
By Lauryn Chamberlain, Nov 14th
How Marketers Can Reach Mobile ‘Supershoppers’ This Holiday Season
Today’s consumer looks to a smartphone for just about everything — and that’s an advantage for marketers.
By Lauryn Chamberlain, Oct 27th
From Black Friday To Cyber Monday, Apps Were Total Holiday Shopper’s Tool
Cyber Monday visits to GPShopper’s client apps increased 275 percent year-over-year, while unique visits increased 215 percent.
By David Kaplan, Dec 7th
Gearing Up For Holidays, SMBs Up Focus On Social Media, Email Marketing
But they should look to targeted mobile advertising to boost sales further, says a rep from American Express OPEN.
By Lauryn Chamberlain, Nov 5th
REI Takes Black Friday Off, Embodying Brand Message Of ‘Opt Outside’
It’s a bold move to stay closed on the biggest shopping day of the year. Will other retailers follow suit?
By Lauryn Chamberlain, Oct 28th
Holiday Spending To Reach $630.5 Billion This Year, NRF Projects
Retailers who invest in omnichannel efforts — and seasonal in-store experiences — can grab a chunk of the change.
By Lauryn Chamberlain, Oct 8th
Digital Ad Spend Will Pay Dividends For Retailers This Holiday Season
Online advertising is key to driving in-store traffic in the crucial shopping season as more consumers rely on online research prior to physical purchase, Eyeview finds.
By Lauryn Chamberlain, Oct 5th
Retailers Should Step Up In-Store Mobile Experiences For The Holiday Season
More consumers will be relying on mobile for purchases this year than ever before. But physical retailers can use this to their advantage.
By Lauryn Chamberlain, Jul 29th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th