holiday shopping
Analysis What Insights Do Retailers Need To Boost Foot Traffic Over The 4th of July Holiday Whether selling lifestyle products, fireworks, cars or gardening services, there are always opportunities to make offers to customers for things hadn't planned to purchase -- especially when they're taking a holiday break, writes Near's Smriti Kataria. David Kaplan By Smriti Kataria, Jul 2nd
Retail 76 Percent Of Consumers Prefer In-Store To Online For Their Holiday Shopping Needs But 32 percent say they need better in-store customer service — meaning that retailers need to raise the bar on attentiveness and personalized experiences. Lauryn Chamberlain By Lauryn Chamberlain, Dec 18th
Analysis How Marketers Can Use Location Data To Find Brand Affinities Among Holiday Shoppers "Understanding where shoppers go before and after they visit particular stores, as well as their brand affinities, helps better design advertising experiences," says Factual VP Ocean Fine. David Kaplan By David Kaplan, Dec 6th
Analysis What Do Brick-And-Mortar Stores Face From Digital’s Role In Black Friday And Cyber Monday Shopping? The biggest shopping weekend of the year has passed and retailers' omnichannel strategies will be put to the test this holiday season like never before, data from Shopify, Adobe, and others show. David Kaplan By David Kaplan, Nov 27th
Analysis Are Thanksgiving Blue Laws Good (Or Bad) For Retailers? Despite pent-up demand, stores in states that restrict sales on Thanksgiving Day see foot traffic lag during the Black Friday weekend, Foursquare CEO Jeff Glueck finds. David Kaplan By David Kaplan, Nov 22nd
Retail 49 Percent Of Consumers Plan To Use In-Store Pickup This Holiday Season Free shipping is also a top consideration for deciding which retailers to patronize over the holidays, according to a report from the NRF. Lauryn Chamberlain By Lauryn Chamberlain, Nov 14th
Google Think With Google: Mobile Searches For ‘Where To Buy’ Have Grown 85 Percent Since 2015 The smartphone is consumers' 'everywhere expert' this holiday season — and they're asking more questions via text and voice. Lauryn Chamberlain By Lauryn Chamberlain, Oct 26th
News Consumers Are Ready To Tell Their Voice-Controlled Devices What They Want For The Holidays 24 percent of self-identified frequent online shoppers ‘often’ or ‘always’ purchase through voice-controlled devices like Amazon Echo. More are gearing up to do so this holiday shopping season. Lauryn Chamberlain By Lauryn Chamberlain, Sep 12th
Retail Voice-Activated Intelligent Assistants Are Already Influencing Holiday Shopping For brick-and-mortar retailers, now is the time to think about technologies that will boost sales in December. Lauryn Chamberlain By Lauryn Chamberlain, Aug 24th
News Spending Was Up On Black Friday As Stores Struggle To Balance E-Commerce Shift The NRF found that 44 percent of Thanksgiving holiday shoppers went online while 40 percent shopped in-store. David Kaplan By David Kaplan, Nov 28th
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Featured News
'Conversational Commerce' Is On The Rise: Here's How Brands Can Win
By Lauryn Chamberlain, Jul 12th
How Brands And Agencies Can Better Sync Creativity, Data, And Location Intelligence
By David Kaplan, Jul 11th
PlaceIQ: Making Location Data The Essential 'Building Blocks' For Marketing Decisions
By Lauryn Chamberlain, Jul 11th