10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from Pandora's integration with Sonos to how Bloomingdale's is improving its rankings for unbranded searches.
By Lauryn Chamberlain, Nov 17th
Dinner, Diamonds, And Lingerie: What Customers Want For Valentine’s Day
Data from Foursquare, NRF, and RetailMeNot gives a detailed picture of what businesses will see a V-Day bump – and how to capitalize on it.
By Daniel Parisi, Feb 11th
With Downward Pressure On Holiday Sales, Omnichannel, Local Data Come To Stores’ Rescue
In-store pickup,mobile pay, search data, and email marketing are the mix to combat negative views of Black Friday.
By Daniel Parisi, Nov 12th
Food And Recipe Searches Skyrocket This Thanksgiving — And 44 Percent Of Them Are Through Mobile
Mobile voice search and branded video content also see spikes as consumers hustle to prepare large family meals.
By Daniel Parisi, Nov 4th
World Cup Search Stats Show Why Unbranded Search Matters For Marketers
By Lauryn Chamberlain, Jul 19th
Pinterest Shows Retailers How To Reach Back-To-School Shoppers
By David Kaplan, Jul 19th
How 7-Eleven Drove A 51 Percent Increase in Foot Traffic on 7/11
By Lauryn Chamberlain, Jul 18th