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News GroundTruth Brings In Microsoft Vet Eric Hadley As CMO And Ex-comScore Exec Jeff Hackett As SVP Of Sales Hadley is succeeding former Ground Truth CMO Monica Ho as the company continues its search for a new CEO. David Kaplan By David Kaplan, Jan 4th
CMOs Toys “R” Us Brings On Ex-Pepsi Exec Carla Hassan As Global CMO As Toys "R" Us seeks to rebound following a holiday sales decline, Pepsi veteran Hassan will be focused squarely on driving brick-and-mortar visits around the world.  David Kaplan By David Kaplan, Jan 24th
News Unacast Hires Programmatic Executive Marianna Zaslavsky To Run Proximity Platform Partnerships The world is getting 'sensored up' with beacons and other indoor marketing tools. The former Hooklogic and Eyeview vet will be connecting proximity data to companies' wider digital ad targeting efforts.  David Kaplan By David Kaplan, Oct 6th
News Foursquare Adds Business Location In LA To Meet Demand From Entertainment And Auto Dealers The west coast office is part of a wider global marketing expansion amid Foursquare's continued hiring of senior execs.  David Kaplan By David Kaplan, Sep 26th
News Verve’s Executive Team Rebuild Continues, Kevin Arrix Named CRO Since the spring, CEO Nada Stirratt has been ‘putting the band back together’ with trusted associates from her Viacom/MTV Networks days.  David Kaplan By David Kaplan, Oct 6th
News With Funding In Hand, Mapsense Hires Location Vet Cottle To Boost Sales Effort With mainstream marketers looking to use geo-data to support ad targeting, the LBS startup is ready to do business.  Daniel Parisi By Daniel Parisi, Jul 1st
Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th
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