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News GroundTruth Brings In Microsoft Vet Eric Hadley As CMO And Ex-comScore Exec Jeff Hackett As SVP Of Sales Hadley is succeeding former Ground Truth CMO Monica Ho as the company continues its search for a new CEO.

David Kaplan

By David Kaplan, Jan 4th

CMOs Toys “R” Us Brings On Ex-Pepsi Exec Carla Hassan As Global CMO As Toys "R" Us seeks to rebound following a holiday sales decline, Pepsi veteran Hassan will be focused squarely on driving brick-and-mortar visits around the world.

David Kaplan

By David Kaplan, Jan 24th

News Unacast Hires Programmatic Executive Marianna Zaslavsky To Run Proximity Platform Partnerships The world is getting 'sensored up' with beacons and other indoor marketing tools. The former Hooklogic and Eyeview vet will be connecting proximity data to companies' wider digital ad targeting efforts.

David Kaplan

By David Kaplan, Oct 6th

News Foursquare Adds Business Location In LA To Meet Demand From Entertainment And Auto Dealers The west coast office is part of a wider global marketing expansion amid Foursquare's continued hiring of senior execs.

David Kaplan

By David Kaplan, Sep 26th

News Verve’s Executive Team Rebuild Continues, Kevin Arrix Named CRO Since the spring, CEO Nada Stirratt has been ‘putting the band back together’ with trusted associates from her Viacom/MTV Networks days.

David Kaplan

By David Kaplan, Oct 6th

News With Funding In Hand, Mapsense Hires Location Vet Cottle To Boost Sales Effort With mainstream marketers looking to use geo-data to support ad targeting, the LBS startup is ready to do business.

By Daniel Parisi, Jul 1st

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