Hilmi Ozguc
Analysis For the Best Location Data, Just Ask The heightened level of awareness and regulation -- like GDPR -- is already having an impact on companies that collect, sell or use consumer location data. Swirl Networks' Hilmi Ozguc has some thoughts on next steps for marketers. David Kaplan By Hilmi Ozguc, Jun 12th
Analysis Beacons Provide An Extra Boost To Holiday Sales — But How? Beacon platforms like Swirl Networks and inMarket have cited evidence that beacons can generate greater sales and store traffic. The question remains: how much influence can these Bluetooth devices yield? David Kaplan By David Kaplan, Jan 12th
News As Location 3.0 Emerges, Swirl Adds Executives From Google, Shoprunner The new roles — CRO, VP Audience Development, and VP Account Management — will chart the expansion of Swirl’s retail-focused Mobile Presence Management and Marketing Platform. David Kaplan By David Kaplan, Jun 14th
Google Google Android Chrome Gets Physical — But Still Digital — With Eddystone Beacon Support The proximity marketing space just got more room for connecting mobile consumers with offline retailers and brands. David Kaplan By David Kaplan, Feb 15th
Retail Hitting The Bricks Hard: Retail Was Weak In December, As Walmart Cuts Back Store purchases dropped 0.2 percent last month, despite last minute holiday surge; Meanwhile, Walmart said it was closing 269 stores globally. David Kaplan By David Kaplan, Jan 15th
Retail Hudson’s Bay Gilt Buy: Attract Millennials, Shore Up Cross-Channel Strategy This deal isn’t about bargain-hunters; but Saks’ parent got a bargain. David Kaplan By David Kaplan, Jan 12th
Analysis Despite Constant Internet Connection, Holiday Shoppers Are Twice As Likely To Buy In-Store But woe to those retailers who don’t recognize the importance of interactivity in shaping the total shopping experience, says Swirl Networks. David Kaplan By David Kaplan, Nov 24th
Technology Swirl Networks Unveils ‘Extra-Energized’ Beacon The company’s newest proximity device comes with a six-year battery life and compatibility with all major formats, including Google’s Eddystone. David Kaplan By David Kaplan, Sep 30th
News Elle Magazine Teams With Swirl, ShopAdvisor, And RetailMeNot On Beacon, Geo-Fencing Program The Hearst pub’s ‘Shop Now!’ mobile feature connects consumers to selected brands using location-based offers. David Kaplan By David Kaplan, Aug 24th
Uncategorized GeoMinds: A Beacon of Success in Location Marketing Hilmi Ozguc, CEO of location marketing specialist Swirl, offers five rules for launching a successful beacon marketing program. Hilmi Ozguc By , Mar 6th
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