For the Best Location Data, Just Ask
The heightened level of awareness and regulation -- like GDPR -- is already having an impact on companies that collect, sell or use consumer location data. Swirl Networks' Hilmi Ozguc has some thoughts on next steps for marketers.
By Hilmi Ozguc, Jun 12th
Beacons Provide An Extra Boost To Holiday Sales — But How?
Beacon platforms like Swirl Networks and inMarket have cited evidence that beacons can generate greater sales and store traffic. The question remains: how much influence can these Bluetooth devices yield?
By David Kaplan, Jan 12th
As Location 3.0 Emerges, Swirl Adds Executives From Google, Shoprunner
The new roles — CRO, VP Audience Development, and VP Account Management — will chart the expansion of Swirl’s retail-focused Mobile Presence Management and Marketing Platform.
By David Kaplan, Jun 14th
Google Android Chrome Gets Physical — But Still Digital — With Eddystone Beacon Support
The proximity marketing space just got more room for connecting mobile consumers with offline retailers and brands.
By David Kaplan, Feb 15th
Hitting The Bricks Hard: Retail Was Weak In December, As Walmart Cuts Back
Store purchases dropped 0.2 percent last month, despite last minute holiday surge; Meanwhile, Walmart said it was closing 269 stores globally.
By David Kaplan, Jan 15th
Hudson’s Bay Gilt Buy: Attract Millennials, Shore Up Cross-Channel Strategy
This deal isn’t about bargain-hunters; but Saks’ parent got a bargain.
By David Kaplan, Jan 12th
Despite Constant Internet Connection, Holiday Shoppers Are Twice As Likely To Buy In-Store
But woe to those retailers who don’t recognize the importance of interactivity in shaping the total shopping experience, says Swirl Networks.
By David Kaplan, Nov 24th
Swirl Networks Unveils ‘Extra-Energized’ Beacon
The company’s newest proximity device comes with a six-year battery life and compatibility with all major formats, including Google’s Eddystone.
By David Kaplan, Sep 30th
Elle Magazine Teams With Swirl, ShopAdvisor, And RetailMeNot On Beacon, Geo-Fencing Program
The Hearst pub’s ‘Shop Now!’ mobile feature connects consumers to selected brands using location-based offers.
By David Kaplan, Aug 24th
GeoMinds: A Beacon of Success in Location Marketing
Hilmi Ozguc, CEO of location marketing specialist Swirl, offers five rules for launching a successful beacon marketing program.
, Mar 6th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th