How Heineken Plans To Use Location Ads, Beacons, And Shazam To Augment Wider Marketing Programs
Heineken isn’t interested in being in the beacon business; it just wants to make that one-to-one connection to drive a purchase.
By David Kaplan, Mar 16th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th