How Voice Activation And Digital Will Expand Both Major And Niche Sports
Sports fans are viewers, correspondents, and players thanks to a growing array of digital channels, said NHL CMO Heidi Browning at the Ad Club of NY's Verticals event.
By David Kaplan, Mar 6th
Pandora’s Three Phases Of Targeting Now Includes Viewability
Brands demand personalization at scale. Pandora’s response: we have 1,000 targeting segments across 80 million people.
By David Kaplan, Aug 2nd
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Jun 15th
Snap Partners With Pandora On Song Sharing Integration
By Lauryn Chamberlain, Jun 14th
67 Percent Of Consumers Worldwide Have Live-Streamed Video
By Lauryn Chamberlain, Jun 13th