Hearst
Retail Elle Magazine’s Location Celebration: ShopNow Effort Drove Half-Million In-Store Visits Swirl’s beacons drove an average 12 percent engagement rate across Barnes & Nobles, Levi’s, Guess, and Vince Camuto outlets. David Kaplan By David Kaplan, Nov 10th
News Elle Magazine Teams With Swirl, ShopAdvisor, And RetailMeNot On Beacon, Geo-Fencing Program The Hearst pub’s ‘Shop Now!’ mobile feature connects consumers to selected brands using location-based offers. David Kaplan By David Kaplan, Aug 24th
Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th