How Online Store Locators Focus Guess’ Real-Time Marketing
“Our goal is to expose our local products based on intelligence data of what is happening in and around that particular local market,” says Guess SVP Edward Park.
By David Kaplan, Dec 20th
Elle Magazine’s Location Celebration: ShopNow Effort Drove Half-Million In-Store Visits
Swirl’s beacons drove an average 12 percent engagement rate across Barnes & Nobles, Levi’s, Guess, and Vince Camuto outlets.
By David Kaplan, Nov 10th
Elle Magazine Teams With Swirl, ShopAdvisor, And RetailMeNot On Beacon, Geo-Fencing Program
The Hearst pub’s ‘Shop Now!’ mobile feature connects consumers to selected brands using location-based offers.
By David Kaplan, Aug 24th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th