Blis And GroupM’s Mediacom On Uncovering ‘Smart Trends’ In Attribution
"Location is the new cookie and more when it comes to targeting and engaging with audiences," says Blis' Amy Fox.
By David Kaplan, Dec 5th
GroupM On AI And Brands: Advertising Has To Be Useful
'Useful advertising is a function of relevance which in turn is a function of time, place, context, cognitive targeting and creation, and actionability,' writes GroupM's Chief Digital Officer Rob Norman.
By David Kaplan, Feb 9th
Verve Mobile Integration With Moat Tackles Viewability Issues For Location Ads
Geo-targeting ad accuracy is one thing; whether someone actually saw the ad is another.
By David Kaplan, Nov 11th
GeoMinds: How Location is Aiding Music Marketers in their Quest to Reach Millennials this Summer
Geo-fencing isn't very effective within outdoor venues; but xAd's John Duncan shows how brands can find their target within a crowd.
, Jun 10th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th